Facebook: For the best click-through rate, bitly suggests posting to Facebook between 1 p.m. and 4 p.m. EST. Wednesday at 3 p.m. EST is the peak time of the week to post. Traffic from Facebook fades after 4 p.m. Weekend posts often get less attention than weekdays. Twitter: Your best chance of getting high click counts on Twitter is with tweets sent in the afternoon earlier in the week -- namely 1 p.m. to 3 p.m. EST, Monday through Thursday. Bitly suggests users avoid posting after 8 p.m. or after 3 p.m. on Fridays. As with Facebook, weekend tweets are less effective than those sent during the week. Tumblr: This social network has a "drastically different pattern of usage" than Facebook or Twitter, bitly says. Tumblr traffic from bitly links peaks between 7 p.m. and 10 p.m. EST on Monday and Tuesday, with similar traffic on Sunday. Friday evening -- a time that's generally ineffective for other networks -- can be an optimal time to post on Tumblr. On average, content posted after 7 p.m. receives more clicks over 24 hours than mid-day posts during the week.
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Wednesday, June 6, 2012
Why Time is Matter for Social Media Marketing
I have been focusing more on social media marketing lately through Facebook, Google +, Pinterest and Twitter but never think of best time to post my contents. But today, I realize finding the best time to post to social networks is so matter. I start to think which picture should I pin on Pinterest and which topic should I post on Facebook and Twitter but I am still struggling with the best time to post. Why? Because I come to know publishing the content at peak times can help me reach the most people on those networks. And here's a rundown of bitly's findings on the best times to post to Facebook, Twitter and Tumblr: