The Internet giant Google is trying to get brand advertisers to spend more on YouTube’s “masthead” ad units. The report says that "Google has been trying to get blue chip marketers to advertise more heavily on YouTube and has tapped Procter & Gamble’s digital marketing head Lucas Watson to help manage that effort.
Watson, the man behind last year’s Old Spice viral hit, will take on the role of VP-sales and marketing for YouTube and video.
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