What web analytic experts really mean about “Tactical web analytics Vs Strategic web analytics”? There could be different understanding of how we measure web analytic metrics based on our web performance. Typically, “Tactical web analytics” may refer to how good (skillful) we are in measuring web analytic metrics but “Strategic web analytics” will be more on how we are able to meaningfully measure and interpret those metrics and turn them into the usefulness of business intelligence.
In another word, “Strategic web analytics” will be how we really can use our skillful web analytics into practical way in order to increase our web performance goals and increase the business. Any thought, free to share me.
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