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Friday, September 3, 2010

 Secret success of SEO is reading the mind of PEOPLE

Search Engine Optimization or SEO in short is what online marketers are doing most and many big companies spend thousands of dollars everyday in this marketing strategy. If you are normal reader here you can say "So what or why thousands of dollars for search engine marketing," but if you are online marketer you know exactly what i mean here. To appear in the first page of search engines, especially on Google, is not really easy task and have to use different strategies such as running pay per click campaign, buy banner ads or text links, use stand alone blog, join social media sites and so on.

Is that enough? No! It is not one day picnic or holiday trip but it's like long life journey which takes months and years. Of course you can appear on Google's first page within few hours for certain keywords if you buy Google adwords and pay the highest rate when you bid. But that's only part of the campaigns and cost more for the companies which appears only when we pay Google. In fact, only "Organic keywords - (which appears in search engine sites when people search)" can help to get last long in search engines. Then how SEO marketers do with "Organic Keywords"? You can say marketers use "Google adwords keyword tool" or some expert strategies.

You are right but there is one common basic strategy of secret success of SEO which i call "Reading the mind of the PEOPLE". In other meaning, SEO marketers think about which keywords are used when people search online something related to their business types and put those keywords in running different campaigns.

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