I need to find some fish for my marketing

Recently, i do some personal research on marketing and come across the question which started with "What is the most important factor you need to have if you want to go fishing?"

I take a few seconds and think about what i really need if i go to fishing at this time. Of course, i will need fishing rod and bait(food, or some substitute, used as a lure in fishing, trapping, etc) like it is said in what I've read. But the answer is;

"The most important element of the equation is the presence of lots of fish. If you have a lake full of fish but don’t have a fishing rod or bait, you can probably still improvise something that would let you enjoy a fish dinner tonight. But no matter how great your bait or how cutting-edge your equipment, if there aren’t any fish, there’s no fish dinner."

Now, i need to find some fish for my marketing.

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