Email Elements to Improve Campaign Effectiveness

Whenever I get email, i always try to see first who is the sender and what is email's subject about. I am not sure if you do the same thing or just open every single email. In fact, i really don't know that many of marketers are doing the same thing like me but i don't say they copy me :-) . In stead, I am saying that most of the marketers tested the effectiveness of the email's subjects when they run a marketing campaigns by using some tracking tools. They can test how many people clicks their email and hit they receive to the URL provided in their email's campaign. And sure that different email's subject will receive different hit counts.

Recently, Marketing Sherpa has asked 1,493 marketers and found out that 48% tested on a regular basis of "Subject" lines during their marketing campaign and 36% haven't tested but plan to test in the future. Then i realize Offers, Email sending time, creative layouts, landing pages and "From" lines are less important than email's "Subject" line. You can also have a test!

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