The name manager is very simple but many of us do not understand the real role of a good manager. The job of a good manager is very complex and complicated task from meeting customer needs to creating profit for the company (shareholders) and preserving the welfare of employees (subordinates).
The company (shareholders)
A manager is responsible for creating profits for the company. If he/she cannot make it, there is no reason for companies to hire him and let him manage the company on their behalf. However, if one focuses so much on profit, this orientation may lead him to using any means to make profit for the company without any thinking for his/her followers’ benefit nor taking the feelings of customers consideration for the long term.
Employee
In order to create profit for the company, a good manager is again required to recruit and manage his/her employees in ways that can motivate and increase their performance. As employees have direct interactions with customers, their behaviors and performances directly affect the perceptions of customers toward the company.
Therefore, in order to motivate and increase the performance of employees, the manager should be qualified enough to inspire and motivate employees by observing the law of fairness and equity in the work place and willing to maintain the well-being of employees.
Customer
Again, to create profit, a manager needs to meet the customer needs and wants and spend time to learn more about the trends and change of customer demography and lifestyle. By meeting the current needs of the customers and being proactive to the future needs and varied needs of the existing customers, it is no doubt that a manager can ensure profits for his/her company (shareholders).
Conclusion
If a manager tried to serve the need of only one side, he/she can be one of the worst managers in the business world.
(1) If he/she is so profit oriented and short sighted, he/she may drive the employees to death without any thinking of their personal needs. If he/she ignored the well-being of his/her followers, their actions will lead to a decrease in employee dissatisfaction and performance.
(2) If she/he was very concerned for the well-being of employees, she/he may demand more benefits for the employees from the company rather them directing them to achieve the organization’s goal.
(3) If he/she only focused on serving the needs of customers, sometimes he/she may spend unnecessary budget to serve the needs of unprofitable customers.
(4) Finally, if she/he is more concerned about her/his own gain than any of the above mentioned areas, he/she will always try to make credit for him/herself from the work of his subordinates. This will lead to the unwillingness of the employees to perform the work properly which will cause unsatisfactory job performance and customer dissatisfaction. Unsatisfactory job performance and customer dissatisfaction will no way lead to profit for the company.
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