To start with, after the World War II when there everything was scarce, the focus was on the production. Later on, when the product met the market demand, there was over supply of products in the market which initiated the concept of selling “hard sell” who will do anything to make the product sales.
After that, the marketers realized that it is better to meet customer needs and customize customer requirements in that the concept of marketing was born whose attempt is to satisfy the customer needs by making or producing what the customers want and need rather than making the product what the company itself assumes is useful for customers.
Finally, the latest one is Relationship marketing which focus on the needs and satisfaction of the customers by building good relationship with the major accounts or individuals so as to increase the revenue by their repeat transactions.
Marketing
Marketing concept is to satisfy the needs and wants of the customers at a profit, (Philip Kotler).
Many people mistakenly think that selling and marketing are the same - they aren't. You might already know that the marketing process is broad and includes all of the following:
1. Product= Discovering what product, service or idea customers want. Producing a product with the appropriate features and quality.
2. Price= Pricing the product correctly.
3. Promotion= Promoting the product; spreading the word about why customers should buy it. Using the right channel, the right spokesperson, and timing for advertising and any promotional activities
4. Place=Selling and delivering the product into the hands of the customer. Finding the most convenient place to sell, (taking location advantage)
5. People= All people that are directly or indirectly involved in the consumption of a service are an important part the extended marketing mix. Mix knowledge workers, employees, management and consumers often add significant value to the total product or service offering
6. Process= Procedure, mechanisms and flow of activities by which service are consumed (Customer management processes) are an essential element of the marketing strategy. (explicit)
7. Physical evidence= The ability and environment in which the service is delivered. Both tangible goods that help to communicate and perform the service, and intangible experience of exiting customers and the ability of the business to relay that customer satisfaction to potential customers.
When all of these components are mixed effectively, it is called integrated marketing. Click Here to continue reading "Sales Concept"
After that, the marketers realized that it is better to meet customer needs and customize customer requirements in that the concept of marketing was born whose attempt is to satisfy the customer needs by making or producing what the customers want and need rather than making the product what the company itself assumes is useful for customers.
Finally, the latest one is Relationship marketing which focus on the needs and satisfaction of the customers by building good relationship with the major accounts or individuals so as to increase the revenue by their repeat transactions.
Marketing
Marketing concept is to satisfy the needs and wants of the customers at a profit, (Philip Kotler).
Many people mistakenly think that selling and marketing are the same - they aren't. You might already know that the marketing process is broad and includes all of the following:
1. Product= Discovering what product, service or idea customers want. Producing a product with the appropriate features and quality.
2. Price= Pricing the product correctly.
3. Promotion= Promoting the product; spreading the word about why customers should buy it. Using the right channel, the right spokesperson, and timing for advertising and any promotional activities
4. Place=Selling and delivering the product into the hands of the customer. Finding the most convenient place to sell, (taking location advantage)
5. People= All people that are directly or indirectly involved in the consumption of a service are an important part the extended marketing mix. Mix knowledge workers, employees, management and consumers often add significant value to the total product or service offering
6. Process= Procedure, mechanisms and flow of activities by which service are consumed (Customer management processes) are an essential element of the marketing strategy. (explicit)
7. Physical evidence= The ability and environment in which the service is delivered. Both tangible goods that help to communicate and perform the service, and intangible experience of exiting customers and the ability of the business to relay that customer satisfaction to potential customers.
When all of these components are mixed effectively, it is called integrated marketing. Click Here to continue reading "Sales Concept"
0 comments:
Post a Comment