What should we learn from the school or university?
Who are the customers of the universities? Of course, more people will say “students” or parents who receive the service and pay the money for it. But students are not their end customers. The real end customers are business owners and prospect employers in the market or the market itself for self-employed people.
How? The answer is “What do the students learn for”? The students come to school to take knowledge that they will sell it again in the employment market in exchange for salary/career. Unused knowledge is no better than a seed in the hard nut.
How to serve or satisfy these end customers? For example “ABAC”, if their students can not get the job they want or if the job market don’t recognize them as knowledgeable and efficient, the school is responsible for these faulty or unreliable student products. The school must take back the student products and study what the faulty areas are, then, find the source of the problem and set the new strategy to modify or innovate the products, then, resell it until they are recognized. Because all product companies are responsible for their products in order to make more sales and satisfy the end users. If they don’t take any responsibility for their faulty, the only party who will lose is the company itself because the unsatisfied customers are more likely to tell others negative word of mouth about their experiences.
Therefore, teaching “student alone” is not the end service for the schools. They should consider for the end users and employment market.
For example; Lleras ( Mar 26, 2009); “Science Daily” said that “That’s not to say that academic achievement in high school doesn’t matter – it does, “But if we only look at standardized test scores, we’re only considering part of the equation for success as an adult in a global marketplace. “Soft skills” such as sociability, punctuality, conscientiousness and an ability to get along well with others, along with participation in extracurricular activities, are better predictors of earnings and higher educational achievement later in life than having good grades and high standardized test scores. If high-stakes testing is the only remedy for low-performing schools, “then we may fail to help those students develop the soft skills they need to successfully complete higher levels of education and secure a better job in the labor market.”
Who are the customers of the universities? Of course, more people will say “students” or parents who receive the service and pay the money for it. But students are not their end customers. The real end customers are business owners and prospect employers in the market or the market itself for self-employed people.
How? The answer is “What do the students learn for”? The students come to school to take knowledge that they will sell it again in the employment market in exchange for salary/career. Unused knowledge is no better than a seed in the hard nut.
How to serve or satisfy these end customers? For example “ABAC”, if their students can not get the job they want or if the job market don’t recognize them as knowledgeable and efficient, the school is responsible for these faulty or unreliable student products. The school must take back the student products and study what the faulty areas are, then, find the source of the problem and set the new strategy to modify or innovate the products, then, resell it until they are recognized. Because all product companies are responsible for their products in order to make more sales and satisfy the end users. If they don’t take any responsibility for their faulty, the only party who will lose is the company itself because the unsatisfied customers are more likely to tell others negative word of mouth about their experiences.Therefore, teaching “student alone” is not the end service for the schools. They should consider for the end users and employment market.
For example; Lleras ( Mar 26, 2009); “Science Daily” said that “That’s not to say that academic achievement in high school doesn’t matter – it does, “But if we only look at standardized test scores, we’re only considering part of the equation for success as an adult in a global marketplace. “Soft skills” such as sociability, punctuality, conscientiousness and an ability to get along well with others, along with participation in extracurricular activities, are better predictors of earnings and higher educational achievement later in life than having good grades and high standardized test scores. If high-stakes testing is the only remedy for low-performing schools, “then we may fail to help those students develop the soft skills they need to successfully complete higher levels of education and secure a better job in the labor market.”
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