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Friday, May 15, 2009

 100% Global Fair Trade On This Planet


In doing business, every business industry aims to gain high profit margin and put money first in whatever they are undergoing through their business processes. It is nothing wrong that doing business is aiming to gain profit but gradually, people are put aside and become more like robots that handle routine tasks on command. Business ethics and moral principles are starting to disappear and on the other hand, aggressiveness, injustice and unfair business are growing faster even.

Millions of people lose their jobs and millions of lives are at stake. Poverty and global warming become highest concerned. Then what we do become a question.

Among many factors, changing world's business ethics/principles into Fair Trade principles is one of the most important things to be done. There is a need to change in the rules and practice of conventional trade and shows how a successful business can also put people first. Need of commitment to invest in social and environmental standards, accountability, transparency, good practice and treat each other with respect and being fair.

According to World Fair Trade Organization (WFTO) "Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers."

In another meaning, 100% Fair Trade is about relationships between the people in both locally and globally, organizations' supply chain, and the relationships between the consumer and producer. 100% Fair Trade is a total commitment between people to deliver a prosperous and sustainable future for the good of the planet and for the good of mankind.

Click here to visit 100% Fair Trade Members Of WFTO.

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