- Creating opportunities for economically disadvantaged producers (poverty alleviation and sustainable development.)
- Transparency and accountability (transparent management )
- Capacity building (develop producers’ independence)
- Promoting Fair Trade (raise awareness of Fair Trade)
- Payment of a fair price (A fair price in the regional or local context )
- Gender Equity (empowered in their organizations)
- Working conditions (safe and healthy working environment)
- Child Labour (UN Convention on the Rights of the Child)
- The environment (encourages better environmental practices)
- Trade Relations (trade with concern for the social, economic and environmental well-being )
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