I do try to promote my clients' biz through video marketing channels though it is hard make attract videos to catch the market. In anyway, it is not a surprise that in 2011, advertising agencies are expected to spend $2.16 billion on video promotions. By 2015, this number is expected to jump substantially, growing 229 percent to $7.11 billion. If eMarketer's projections are correct, online video advertising will be the No. 3 digital marketing channel, trailing only paid search and display.
Friday, July 8, 2011
More Billions to spend on Video Marketing
Facebook members grow to 750 millions
On Wednesday, Facebook broke its silence after months and announced it had passed 750 million worldwide members who post billions of messages each day. Facebook was uncharacteristically quiet about its membership growth. Whispers among those who closely follow the social-networking giant reached full-throated debate a few weeks ago, with word that Facebook's numbers were down in the U.S. and several other countries.
Tuesday, May 24, 2011
Tesco Acquires BzzAgent for $60 Million
U.K. retail giant Tesco has acquired U.S. social-media marketing firm BzzAgent, the leading word-of-mouth marketing (WOM) company, for around $60 million, according to people familiar with the matter. The deal price, which includes an earn-out, underscores the growing interest among major retailers to buy into digitally derived advertising strategies.
BzzAgent, a Boston-based startup, specializes in creating word-of-mouth campaigns for big companies such as Unilever, L'Oreal and Michelin. The company enlists more than 800,000 people in the U.S. to try out certain products, which they can choose to write about to their Facebook friends or Twitter followers. The company does not pay any of its consumer volunteers, and they are not required to say anything about the products.
Google focuses more on YouTube by getting brand advertisers
The Internet giant Google is trying to get brand advertisers to spend more on YouTube’s “masthead” ad units. The report says that "Google has been trying to get blue chip marketers to advertise more heavily on YouTube and has tapped Procter & Gamble’s digital marketing head Lucas Watson to help manage that effort.
Watson, the man behind last year’s Old Spice viral hit, will take on the role of VP-sales and marketing for YouTube and video.
Wednesday, April 6, 2011
Be Multi not multiple - The Multichannel Challenge in Marketing
Time to time, I started to forget to think about Offline Marketing as I focus mainly on Online Marketing. In fact, no longer can the offline remain separate from the online. We need to focus both and marketers called this "Multichannel Marketing". It is important to understand the integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve the organization's bottom line.
In this sense, better to be Multi not multiple; and think channels as weapons; think combinations; design from the top, but think people and measure it. Read other related posts >>>
In this sense, better to be Multi not multiple; and think channels as weapons; think combinations; design from the top, but think people and measure it. Read other related posts >>>
Thursday, March 17, 2011
Frequency still matters in Direct and Digital Marketing
Many marketers and business owners stop their marketing campaigns within certain period before seeing its peak of success. Based on the nature of industry, product, or services, different marketing campaigns need different timing. According to a marketing expert, “Direct mail and digital marketing campaigns need to be consistent and frequent.”
No matter how clever your mailing is, remember that, in marketing, frequency still matters.
Thursday, March 3, 2011
The Share of Social Media Site Facebook will overtake Yahoo!
The report says the social media site (Facebook) will see its share of the $10.1 billion (£6.2 billion) industry rise to 21.6 per cent of total revenues this year, up from 13.6 per cent in 2010. It is interesting to see Facebook will overtake Yahoo and become the number one platform for delivering display ads.
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