Don't follow me but your customers

Of course, if you are interested my blog posts, you can subscribe and read just in your inbox or read all my daily updated contents here. But more important thing is make sure you follow up your customers closely in doing any business. Yes, we forgot many times to follow up our customers and do only when we want. In fact, "Customers will buy when they are ready, not when you're or we're ready to make a sale." Stay front and Follow up closely... follow up closely... follow up closely.

Otherwise, your business competitors will catch up your customers and your business is at risk to dropping down. Direct email marketing could be one of the best tools to follow up or use some other different strategies based on your business type. Read More >>>

Let the customers JUDGE

Many individual or company marketers try to present how good their products or services are. They even say that theirs are better than the rest of the companies though they have the same product lines. Ok! That's what the marketers say but how about the customers? What the customers talk about the products or services that they get from those marketers or companies?



The quotes say;

| We'll just dust off the old marketing competencies and tell consumers that our martinis "Now taste as good as before and look even better!" Problem is, consumer value is based on their terms--not yours .... So do what you have to do to survive, but don't assume you can just "turn on" marketing when you are ready and can afford it. Marketing is like a martini in that people remember the drink quality and the place |

Let's let the customers judge!

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Never stop learning, lesson from Grandma Mary !

It was about 11 pm last night when i got a wonderful video link from a good friend of mind. It is normal that we always share video links and files and so on. And i am not serious most of the time to check all these right the way. But last night was different because i saw wonderful video clip of grandma Mary who got "244,758" views (the time i write this post) on YouTube video channel. Then i try to figure out who grandma Mary is;

Mary Ho, 73, must be the coolest grandma in Singapore. She first started learning to strum the acoustic guitar at the age of 60. What started as leisurely strumming soon developed into electric lead guitar solo playing. There has been no turning back since.

I also see this grandma sells her guitar solo CDs on her web site which she called "Grandma Mary Rocks". A great lesson that success is on the hand of the people who never stop learning.

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A great PUSH marketing strategy

I love to drink (water :-P) with friends but not often. Whenever i go to the pub, i realize 2 main things. (1) Little girl around 7-12 yrs old or lady around 35-50 yrs old who sell some peanuts, fruits or flowers and (2)Beautiful girl around 18-25 yrs old who serve the customers.

These 2 are totally different things in terms of work and life style. Little girl and old lady move around table to tables in the pub and try to sell the small products they have. Why i have to buy peanuts or fruits as the pub has better food or i am not hungry because i go to the pub mostly after dinner just to relax. On the other hand, a beautiful girl often asks me if i want another cup of drink and if she could join me at the table :-). Well, i prefer to take my time and drink slowly; and i don't really need a beautiful girl sitting with me. I am at the pub to relax and do some fun chatting with good friends; and back. That's all!

But after an hour, i can't say "NO" to a beautiful girl who offers me another wonderful cup of drink and can't say "NO" to a little girl or lady, who also sells beautiful flowers, ask me to buy flowers and give to a beautiful girl who serve me well. Then i come to see the common similar things in these 2. They take first step and approach to the customers. Start to sell their products or services. They don't wait the customers to come to them which is a great "PUSH" marketing strategy i learn.

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Secret success of SEO is reading the mind of PEOPLE

Search Engine Optimization or SEO in short is what online marketers are doing most and many big companies spend thousands of dollars everyday in this marketing strategy. If you are normal reader here you can say "So what or why thousands of dollars for search engine marketing," but if you are online marketer you know exactly what i mean here. To appear in the first page of search engines, especially on Google, is not really easy task and have to use different strategies such as running pay per click campaign, buy banner ads or text links, use stand alone blog, join social media sites and so on.

Is that enough? No! It is not one day picnic or holiday trip but it's like long life journey which takes months and years. Of course you can appear on Google's first page within few hours for certain keywords if you buy Google adwords and pay the highest rate when you bid. But that's only part of the campaigns and cost more for the companies which appears only when we pay Google. In fact, only "Organic keywords - (which appears in search engine sites when people search)" can help to get last long in search engines. Then how SEO marketers do with "Organic Keywords"? You can say marketers use "Google adwords keyword tool" or some expert strategies.

You are right but there is one common basic strategy of secret success of SEO which i call "Reading the mind of the PEOPLE". In other meaning, SEO marketers think about which keywords are used when people search online something related to their business types and put those keywords in running different campaigns.

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