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Friday, June 8, 2012

Facebook Ads vs Google Ads (Scores)

Online marketers know that Google and Facebook are the biggest guys in Pay Per Click (PPC) advertising market but a lot more questions are coming that “Which display advertising network is bigger?” Would you like to give any score such as B+, A or C- on “Facebook Ads vs Google Ads”? Here I come across some scores by WordStream (Click for full data in graphic).

Wednesday, June 6, 2012

Why Time is Matter for Social Media Marketing

I have been focusing more on social media marketing lately through Facebook, Google +, Pinterest and Twitter but never think of best time to post my contents. But today, I realize finding the best time to post to social networks is so matter. I start to think which picture should I pin on Pinterest and which topic should I post on Facebook and Twitter but I am still struggling with the best time to post. Why? Because I come to know publishing the content at peak times can help me reach the most people on those networks. And here's a rundown of bitly's findings on the best times to post to Facebook, Twitter and Tumblr:
Facebook: For the best click-through rate, bitly suggests posting to Facebook between 1 p.m. and 4 p.m. EST. Wednesday at 3 p.m. EST is the peak time of the week to post. Traffic from Facebook fades after 4 p.m. Weekend posts often get less attention than weekdays.

Twitter: Your best chance of getting high click counts on Twitter is with tweets sent in the afternoon earlier in the week -- namely 1 p.m. to 3 p.m. EST, Monday through Thursday. Bitly suggests users avoid posting after 8 p.m. or after 3 p.m. on Fridays. As with Facebook, weekend tweets are less effective than those sent during the week.

Tumblr: This social network has a "drastically different pattern of usage" than Facebook or Twitter, bitly says. Tumblr traffic from bitly links peaks between 7 p.m. and 10 p.m. EST on Monday and Tuesday, with similar traffic on Sunday. Friday evening -- a time that's generally ineffective for other networks -- can be an optimal time to post on Tumblr. On average, content posted after 7 p.m. receives more clicks over 24 hours than mid-day posts during the week.

Wednesday, April 18, 2012

More Interest in Pinterest

More people, more marketers and more leaders are getting interest in Pinterest which is everything about Visual Social Media. See what the 10 thought leaders share their opinions on the surge in popularity of Pinterest and where they think it is heading.

Can Social Media link-building improve Search Result?

Yes we know that more online marketers are focusing Social Media Marketing in creating link-building but the question is that “Can Social Media link-building improve Search Result?” It helps but too early to say how. A good thought is here and Eric Ward says:
For those who are in Social Media to help their organic search ranking at Google, my personal opinion is that it's not so much a mistake but short-sighted. We might be way too early in the social graph analytics to put together any kind of strategy that I would have faith in.

Social Media should be less about what impact it will have on a searcher at Google or Bing and more about what effect it will have on the people who will actually see your link being Tweeted, shared, bookmarked or posted on status updates.

Tuesday, April 3, 2012

Good people or Focused People for your Business

I hope you will agree that we can not pleased everybody. And what will be your answer if you are asked whether you need good people or focused people for your business? I would say focused people as good is not just enough to do any business. We need focused people with good leadership to run the whole process.

Tuesday, March 27, 2012

Less backlink building but more Social Media campaigns

We have read Google is de-indexing many backlinks from blogs and link builder sites (which could be seen as spam links or not worth to see in Google's search result page) but on the other hand, we see that Google is adding tools to measure Social Media campaigns in its Analytics page. So, we should think about what to do less and do more in our online marketing strategies.

TweetReach for KoEllay

I just test TweetReach to see how far my tweets are traveling and as result of maximum 50 tweets, 11 tweets reached to 1549 with the impression of 5351. You can give a try here if you to know how far your tweets are traveling too but this may not be accurate.